News and Events

Internet Marketing Newsletter

Please take a moment and subscribe to our free offering of our newsletter, Net Business, designed to keep you up to date with the "goings on with the Internet". We discuss such issues as:

• how business is changing due to the event of the Internet,
• what companies are on the Net and
• what they are doing and
• how all this affects your business or professional firm.

We also provide you with tools that you can add to your Website to broaden your offering and to better communicate your message.

We frequently send out bulletins related to products that will help you better manage the Internet.

To subscribe, please click on the "join" button below.  Your email address will be received in all confidence.

Newsletters

As discussed above, over the past few years we have sent out newsletters and product bulletins mostly on the subject of Internet Marketing. Sign up above if you wish to receive new editions in your email or you may read the summaries below and then click on the hyperlink to read the full article.

Article Search by Title

February 2007

Why Social Search

I have resisted this - after all what is a legitimate internet marketer doing playing around with social sites?  Are there not enough serious tasks to accomplish?  Do I not have better things to do than to visit StumbleUpon, Reddit and del.icio.us?  I am over 25.  Do I have to?  Full newsletter article

October 2006

Pay-Per-Call(PPC)

Is pay-per-call for you?  We are all familiar with pay-per-click ads that are listed in the right column of our favorite search engine.  Now we have pay-per-call.  Full newsletter article

September 2005

Current Ecommerce Trends

Should you consider ecommerce?  We have been reluctant to promote ecommerce to our local busines clients.  We are changing our mind.  Full newsletter article

August 2005

10 Things You Should Know About Web Marketing

There are many more than ten web marketing techniques but if you do these ten correctly you are well on your way to online success.  Full newsletter article

March 2004
Local Web Search Made Easy
Great strides are being made in the online search world to improve local search, the ability to find local services, on the Web. Yahoo introduced SmartView the first week of March 2004 and a week plus later Google graduated their local search from beta to launch Google Local. Full newsletter article

May 2002
How do we Get Visitors to VISIT our Website?
It is common to discover when reading your website logs that 80% + of visitors landing on your homepage spend but a few seconds and leave without exploring your site. Lets explore some ways to improve on this number and persuade visitors to open the pages of your site. Full newsletter article

February 2002
Pay for Inclusion - does it affect you?
The Search Engine Strategies conference and show, sponsored by AltaVista, Search Engine Watch and Internet.com on August 16-17 provided a glimpse of several emerging search trends; the biggest trend is toward "Paid Inclusion". The show held in San Francisco at the Fairmont Hotel on Nob Hill, provided a look at where search is headed. Our partner Mike Valentine contributes this article. Full newsletter article

November 2001
Are you using email to communicate your message?
In this issue we are focusing on email and now we can use it to promote our products and services. What better idea than to take your current printed newsletter and put it online. Maybe you do not have a newsletter that you send out regularly. Should you? It is a great way to communicate your message! Full newsletter article

Product Announcements

September 2007

Why Email Marketing?

The cost is low compared to traditional direct marketing and the targeted communication incredibly effective.  Email is a vital part of our daily communication.  A recent survey determined that 89% of Internet users consider email extremely necessary in daily life.  Eighty-five per cent (85%) said they use email for both business and personal communication.

article.  Full article

May 2007

The New Google Analytics

We are excited! about this tool.  Google has a new tool and we wish to make it available to you.  They introduced Google Analytics a few years ago but they have just upgraded the offering to make it much more easy to use.  The reports are fantastic and full of great information, vital to website owners. Full article

November 2006

Blog Development and Posting

For a considerable period of time we have been convinced that creating and using a blog was an incredible tool to create awareness for a business but there was one major problem.  We have solved that problem. Full article

April 2006

Andermahr & Company

We wish to announce our association with Andermahr & Company, the Valley's premier advertising and marketing agency.Full article

November 2005
Local Search Submission

We have recently put together a local search and online yellow page submission package that we encourage all businesses, retailers and nonprofits that provide local services and products to take advantage of.Full article

February 2003
We have upgraded our website maintenance offering!
Now we can provide you with an incredible tool that you may use to update any website developed in HTML.Full article

July 2002
Why Site Redesign
How long as your site been up on the Net? Have you revised it and kept it up to date? Here are a few factors for you to consider when deciding whether you should update your website. Full article

March 2002
Site Competitive Analysis
You have a website but is your experience with it what you wish? If not we have a suggestion. May we do a site competitive analysis for you? Full article

Articles

October 2006

Email Direct Marketing Makes a Comeback

Listrak, a leading email marketing solution provider, highlights the reasoning behind the recent dramatic resurgence of email direct marketing.

Lititz, PA (PRWEB via PRWeb) October 24, 2006 -- When email direct marketing began in the early days of the Internet, mass email marketing efforts were squashed by spam and abuse before it matured into a regular practice among major players. But today, there's a dramatic resurgence on the horizon in the targeted email marketing arena, as careful audience targeting and list hygiene improve value and worth to ad readership. Full article

February 2006

Goodmail and AOL, an email stir

Significant agitation in the email world has occurred as a result of AOL announcing that they would be phasing out their "Enhanced Whitelist" program and replacing it with a third party service called "Goodmail Certified Email".  Full article

November 2005

Websites Work

A recent survey accomplished for small and medium sized business revealed some very interesting facts.  Not only are businesses going online, which we already knew, but they are depending on their websites for marketing and profits.  Full article

October 2005
Ranked #1 at Google for "Invisible Entrepreneurs" But no Traffic?
This article is for the serious minded website owner who has a keen interest in how this search stuff really works.  It also provides me with an opportunity to feature the knowledge of my partner Mike Valentine who really knows his stuff.  He is my mentor in web marketing and works with me on the more challenging projects.  Graham Tweedy. Full article

November 2002
Case Study: Switching from Print Ads to Search Engine Marketing
Normally we advise clients, re marketing their business online, to integrate their online marketing with their ongoing offline methods that they have been using with success. However, we came across this article from one of our favorite online newsletters. It is incredibly instructive and timely as to the use of search engine and web design technology in developing a successful online marketing campaign as a replacement for a less than successful and much more expensive offline plan.Full article